https://vibemetri.com/en/blog Guides and practical notes on measurement, audience authenticity, and AI-powered analysis in influencer marketing. en-gb https://vibemetri.com/en/blog/measure-campaign-impact https://vibemetri.com/en/blog/measure-campaign-impact Thu, 02 Jul 2026 00:00:00 GMT Measurement Likes and follower counts stay on the surface. What actually tells you whether a campaign worked is the real feeling inside the comments. https://vibemetri.com/en/blog/recommendation-strongest-brand-signal https://vibemetri.com/en/blog/recommendation-strongest-brand-signal Sat, 25 Jul 2026 00:00:00 GMT Strategy According to YouGov's 2025 ranking, the clearest measure of a brand's strength is whether its customers recommend it to others. So how do you measure that signal in your own campaign? https://vibemetri.com/en/blog/where-influencer-budgets-go https://vibemetri.com/en/blog/where-influencer-budgets-go Sat, 25 Jul 2026 00:00:00 GMT Budget Brands spend billions on influencer marketing but most can't see where the money goes. An ANA study exposes the real transparency gap — and the deeper measurement gap beneath it. https://vibemetri.com/en/blog/influencer-disclosure-guide https://vibemetri.com/en/blog/influencer-disclosure-guide Thu, 16 Jul 2026 00:00:00 GMT Regulation Advertising rules and #ad labeling. The basic compliance steps to know before a campaign starts. https://vibemetri.com/en/blog/micro-vs-macro-creators https://vibemetri.com/en/blog/micro-vs-macro-creators Thu, 16 Jul 2026 00:00:00 GMT Strategy Big reach doesn't always mean big impact. The right scale for awareness, conversion, and community goals. https://vibemetri.com/en/blog/choosing-the-right-creator https://vibemetri.com/en/blog/choosing-the-right-creator Thu, 09 Jul 2026 00:00:00 GMT Strategy Beyond follower count: audience quality, comment tone, brand fit, and consistency. A pre-selection checklist. https://vibemetri.com/en/blog/reading-comments-sentiment https://vibemetri.com/en/blog/reading-comments-sentiment Thu, 09 Jul 2026 00:00:00 GMT AI Reading thousands of comments one by one is impossible. How does AI tell praise, sarcasm, and real purchase intent apart? https://vibemetri.com/en/blog/influencer-pricing-guide https://vibemetri.com/en/blog/influencer-pricing-guide Mon, 06 Jul 2026 00:00:00 GMT Budget There's no fixed influencer price list. How do follower tier, engagement rate, content format, and niche set the rate? We break it down with 2026 ranges. https://vibemetri.com/en/blog/spot-fake-followers https://vibemetri.com/en/blog/spot-fake-followers Thu, 02 Jul 2026 00:00:00 GMT Authenticity How to run a fake follower analysis: follower-to-engagement balance, sudden spikes, and generic comment patterns reveal how much of an account's engagement is real. https://vibemetri.com/en/blog/what-engagement-rate-means https://vibemetri.com/en/blog/what-engagement-rate-means Thu, 02 Jul 2026 00:00:00 GMT Metrics Engagement rate on its own can mislead. Divide by reach or by followers? The nuances behind the formula.