Data and transparency
What data we process, and why.
A plain-language summary of what happens when you analyse a post or connect an account. For the binding legal detail, the Privacy Policy prevails.
Our sources
- Public platform data: the public information and comments of posts published on Instagram, TikTok and YouTube.
- Connected-account data: when an influencer connects their account, only within the scope they approve and through the platform's official interface. We never see your password; you can revoke access at any time.
What we process
- Public profile and content information (account name, post and video data).
- Comments under the content and engagement metrics.
- If you approve it, aggregate audience and performance statistics for your account.
Why we process it
- The single purpose is campaign analysis: splitting comments into sentiment, purchase questions and themes to produce a campaign report. We do not sell or rent data for ad targeting.
How long we keep it
- We keep comments for at most 30 days after collection, then delete them. Commenter usernames are stored in a form that can't be traced back; the report keeps a pseudonym and aggregate results.
- When you disconnect an account or request deletion, we delete the associated data.
Your rights
- Under KVKK and GDPR you have the right to access, correct, delete and object to the processing of your data. You can remove the connection at any time and ask for all your data to be deleted.
Step by step: Data deletion · Privacy Policy · Terms of Service